Microsoft Windows Generates Considerable Income for Its Parent Company but Is

question 70

Multiple Choice

Microsoft Windows generates considerable income for its parent company but is expensive to support. However, the expense is acceptable because Windows is the world's dominant operating system. Based on this information, Windows would be categorized under the BCG market share/market growth matrix as a:

• A) star.
• B) cash cow.
• C) question mark.
• D) dog.

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Definitions:

Behavioural Interviews

A method of interviewing where candidates are asked to describe past behavior as a predictor of future performance.

Actual Behaviours

Observable actions or reactions of individuals as opposed to their stated intentions or beliefs.

Radically Different Persona

A character or identity that is significantly distinct or divergent from one's usual self or from others'.

Quiet And Introvert

Describes a person who prefers calm environments and tends to focus on internal feelings rather than external sources of stimulation.