List and Describe the Five Categories of Marketing

question 59

Essay

List and describe the five categories of marketing. Give an example of each.

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Definitions:

Normative

pertaining to norms, standards, or what is considered typical, ideal, or should be the case, often within a moral or ethical context.

Informative

Intended to provide new knowledge or data to the audience, often utilized in educational and professional contexts.

Informative

Intended to provide information or knowledge to the audience without necessarily aiming to persuade.

Goodwill

The intangible asset that arises as a result of the acquisition of one company by another for a premium value.