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Differentiate between transaction-based marketing and relationship marketing.
American Options
Financial derivatives that can be exercised by the holder at any time before they expire.
Call Option
A financial contract that gives the holder the right, but not the obligation, to buy a stock or other financial asset at a specified price within a specific time period.
Stock Price
The cost of purchasing one share of a company's stock in the market.
Exercise Price
The price at which an option holder can buy (call option) or sell (put option) the underlying asset.
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