The Marketing Era Is Defined by a Shift in Focus

question 143

True/False

The marketing era is defined by a shift in focus from products and sales to satisfying a consumer's needs.

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Definitions:

Transfer Payments

Payments made by the government to individuals, without the government receiving any goods or services in return.

Nondiscretionary Fiscal Policy

involves government policies, like taxation and certain types of government spending, that are not easily altered and automatically adjust to economic conditions.

Aggregate Demand

The whole of economic demand for goods and services at a given price level, within a certain time range.

Federal Budget

A government's plan for revenue and spending over a specific period.