A Company with a _____ Orientation Assumes That Customers Will

question 116

Multiple Choice

A company with a _____ orientation assumes that customers will resist purchasing nonessential goods and services and that the task of personal selling and advertising is to persuade them to buy.

• A) production
• B) marketing
• C) sales
• D) relationship

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Definitions:

Stanford-Binet Intelligence Scale

An individually administered intelligence test that was revised from the Binet-Simon Scale, used to assess human intelligence.

Mental Age

A measure of an individual's mental aptitude based on the average age at which normal individuals achieve a certain level of performance.

Chronological Age

The age of an individual as measured from their birth to the present date, typically expressed in years.

Symmetrical Bell-Shaped Curve

A graphical representation of a normal distribution, indicating that most occurrences take place around the mean and fewer occur as one moves away from the mean.