Relationship Marketing Focuses More Attention on _____ Customers Because New

question 70

Multiple Choice

Relationship marketing focuses more attention on _____ customers because new customers are _____ to acquire compared to existing customers.

• A) existing; less expensive
• B) new; less expensive
• C) existing; more expensive
• D) new; more expensive

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Definitions:

Euglenoid

Free-living, flagellated protist in the supergroup Excavata; some have chloroplasts descended from a green alga.

Amoeba

Single-celled protist that extends pseudopods to move and to capture prey.

Mantle

Of mollusks, a skirt-like extension of the body wall.

Mollusks

A large phylum of invertebrate animals, including species like snails, clams, and squids, characterized by a soft body and, in many cases, a calcium carbonate shell.