A University Sells Customized Sweatshirts, Pullovers, and Jerseys to Its

question 106

Multiple Choice

A university sells customized sweatshirts, pullovers, and jerseys to its students and staff. This is an example of _____.

• A) cause marketing
• B) organization marketing
• C) person marketing
• D) event marketing

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Definitions:

Renovate

The process of renewing or restoring something, especially a building, to a good state of repair or to a new and improved condition.

Lifestyle

The way in which a person or group lives, including patterns of social relations, consumption, entertainment, and dress.

Cognitive Dissonance

The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.

Variety

The quality or state of being different or diverse; the absence of uniformity or monotony.