The Application of Relationship Marketing Requires Attention to Levels of Customer

question 10

Multiple Choice

The application of relationship marketing requires attention to levels of customer loyalty. Which of the following is the highest level as defined by this type of marketing?

• A) Loyal supporter of the company and its goods and services.
• B) Advocate who not only buys the products but recommends them to others.
• C) Regular purchaser of the company's products.
• D) Stockholder who literally buys into the organization and its mission.

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Definitions:

Work-Related Experiences

Experiences gained through professional activities that contribute to an individual's knowledge, skills, and competencies.

Course

An educational program or sequence of lessons designed to transfer knowledge or skills in a specific area of study.

Life

The existence of an individual human being or animal characterized by growth, reproduction, functional activity, and continual change preceding death.

Promotion

The advancement of an employee's rank or position in an organizational hierarchy, typically accompanied by increased responsibilities and benefits.