List and Describe the Five Categories of Marketing

question 59

Essay

List and describe the five categories of marketing. Give an example of each.

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Definitions:

Mainstream U.S. Culture

The set of shared beliefs, values, customs, behaviors, and artifacts that the members of society use to cope with their world and with one another, which are transmitted from generation to generation through learning.

Hispanics

An ethnic group consisting of people of varied racial ancestries who identify with the cultures connected to Spanish language and heritage.

Marketing Strategy

A comprehensive plan formulated by a business or organization to reach potential consumers and turn them into customers of their products or services.

Social Trend

A directional shift in societal attitudes, values, or behaviors, reflecting changes in the collective preferences of a community or society over time.