Describe the Process of Relationship Building in Marketing

question 150

Essay

Describe the process of relationship building in marketing.

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Definitions:

Behavior Therapy

A form of psychotherapy that focuses on changing negative behaviors through various techniques such as conditioning and behavioural modification strategies.

Behavior Analysis

The scientific study of principles of learning and behavior, focusing on objectively observable and measurable behaviors and how they are influenced by the environment.

Cognitive Techniques

Methods used in cognitive therapy to change negative patterns of thought, thereby affecting a person's mood, emotions, and behavior.

Counterconditioning Techniques

Strategies used in behavior therapy to replace undesirable behaviors with more desirable ones through conditioning.