Your Marketing Instructor Has Asked You to Put Together a Very

question 120

Multiple Choice

Your marketing instructor has asked you to put together a very detailed description of Starbuck's target market. Which of the following category of information would you NOT include?

• A) Food and drink preferences
• B) Social values
• C) Financial status
• D) Racial background

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Definitions:

Double-Barreled

Questions or statements that attempt to address more than one issue at a time, often leading to confusion or inaccurate responses.

Negatively Worded

relates to items or questions in surveys or assessments that are phrased in a manner where agreement indicates a lack or decline of the trait or behavior of interest.

Simplistic

An overly simple view or explanation of something that does not account for all the complexities involved.

Social Desirability

The tendency of respondents to answer questions in a manner that will be viewed favorably by others.