Imagine That You're the Marketing Manager of a Small Community

question 18

Multiple Choice

Imagine that you're the marketing manager of a small community theater called the Bayside Playhouse. Someone on the board of directors has suggested that you start making tickets available for sale at other local businesses, rather than requiring people to come to the box office, which has limited hours. You think this is an excellent:

• A) pricing strategy.
• B) product strategy.
• C) promotions strategy.
• D) distribution strategy.

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Definitions:

Class Voting

The pattern of voting behavior where individuals' choices at the polls are strongly influenced by their social class.

Decreased

The act or process of becoming smaller in size, quantity, or intensity; the opposite of increased.

Fluctuated

Varied or changed over time within a range or scale, often in an unpredictable manner.

Liberal Democracy

A form of government where free and fair elections occur and there is protection of individual rights and freedoms.