William Is the Marketing Director of a Large Firm That

question 3

Multiple Choice

William is the marketing director of a large firm that manufactures and sells gourmet food products across the country. Recently a customer found ground glass in a jar of his company's pesto sauce, and the news coverage went national. Despite a public apology and a recall, sales have plummeted, and the CEO is counting on William to turn things around. He suggests a new ___________ that includes tactics such as issuing coupons, launching a social media campaign, and adding video testimonials to the website.

• A) pricing strategy.
• B) product strategy.
• C) promotions strategy.
• D) distribution strategy.

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Definitions:

Adjusting Entry

An accounting entry made at the end of a period to allocate income and expenditure to the appropriate accounting period.

Unearned Subscription Revenue

Unearned Subscription Revenue is income received by a company for goods or services yet to be provided, recorded as a liability on the balance sheet.

Subscription Revenue

Income generated from customers paying recurrent fees for access to a product or service over a period of time.

Accounting Equation

Assets = Liabilities + Owner’s Equity.