Imagine That You're the Marketing Manager of a Small Community

question 18

Multiple Choice

Imagine that you're the marketing manager of a small community theater called the Bayside Playhouse. Someone on the board of directors has suggested that you start making tickets available for sale at other local businesses, rather than requiring people to come to the box office, which has limited hours. You think this is an excellent:

• A) pricing strategy.
• B) product strategy.
• C) promotions strategy.
• D) distribution strategy.

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Definitions:

Urobilinogen

A colorless by-product of bilirubin reduction, formed in the intestines by bacteria, and can be found in urine and feces.

Leukocytes

White blood cells that are part of the body's immune system, fighting infection and disease.

Hemoglobin

A protein found in red blood cells responsible for transporting oxygen from the lungs to the body's tissues and returning carbon dioxide from the tissues back to the lungs.

Nitrites

Nitrites are chemical compounds that can be used as food preservatives or can occur naturally, but in high amounts can be harmful.