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Describe at least three types of information a marketer should collect and detail in the Situation and Competitive Analysis section of a marketing plan.
Data Collection
The process of gathering and measuring information on targeted variables to answer relevant questions and evaluate outcomes.
Natural Experiment
An empirical study in which individuals or groups are exposed to conditions that are determined by nature or by other factors outside the control of the researchers.
Confounding Variables
External factors that can affect the results of an experiment or study by being intertwined with the independent variable.
Correlational Study
Research design intended to discover whether a statistical relationship between variables exists.
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