Developing Uniqueness That Is Not Valuable Is

question 52

Multiple Choice

Developing uniqueness that is not valuable is:

• A) an essential feature of a differentiation strategy.
• B) the result of having brand-loyal customers become more sensitive to prices.
• C) a potential pitfall of a differentiation strategy.
• D) an necessary evil of a cost-leadership strategy.

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Definitions:

Sales Discounts

Reductions in price given by a seller to a buyer, often to prompt early payment or reward customer loyalty.

Early Payment

A payment made before its due date, which can sometimes qualify the payer for discounts or improved credit terms.

Invoice

A document issued by a seller to a buyer, indicating the products, quantities, and agreed prices for products or services the seller has provided.

Sales Revenue

The total amount of money generated from the sale of goods or services before any expenses are deducted.