The First Step in Implementing a Balanced Scorecard Is to Clarify

question 27

Multiple Choice

The first step in implementing a balanced scorecard is to clarify organisational vision, core competencies, and strategies. The vision:

• A) Is another name for the organisation's strengths and weaknesses
• B) Provides an explicit plan for daily operations
• C) Provides an overall direction for the organisation
• D) Should explicitly incorporate all core competencies

---

Definitions:

Online Presence

The extent to which an individual, organization, or brand is visible and active on the internet and social media platforms.

Rumours

Unverified information or speculation circulated among people.

Negative Information

Information that could be perceived as detrimental or undesirable by the receiver.

Negative Employment Message

Communication from an employer to a candidate or employee conveying unfavorable decisions such as rejection, dismissal, or criticism.