New,interactive Technologies Give Consumers Two Choices When Making a Purchasing

question 43

Multiple Choice

New,interactive technologies give consumers two choices when making a purchasing decision: exit,that is they simply do not buy the product,or ____,that is they explain exactly why they are not buying.

• A) parity
• B) feedback
• C) voice
• D) trailing

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Definitions:

Legislation

Laws that have been enacted by a government or legislative body.

Predatory Pricing

A sales strategy involving setting prices unsustainably low with the intention to eliminate competition, deemed unethical and often illegal.

Sherman Act

A foundational piece of antitrust legislation in the United States that aims to prevent monopolies and promote competition.

Bait and Switch

A deceptive marketing strategy where a customer is attracted by the advertisement of a low-priced item but is then persuaded to buy a more expensive one.