The _____________ Department Makes the Decisions About Where and When

question 14

Multiple Choice

The _____________ department makes the decisions about where and when to place ads and then buys the appropriate time or space.

• A) creative
• B) administration
• C) media
• D) account relations

---

Definitions:

Money Market Securities

are short-term financial instruments, such as treasury bills and commercial paper, that provide liquidity and relatively low risk.

Average Daily Receipts

The average amount of cash received by a business on a daily basis, calculated over a specific period of time.

Collection Delay

The lag between the time when a payment is made by a customer and when the funds are actually available for use by the recipient.

Average Daily Float

The average amount of time it takes for checks or other transactions to clear and be reflected in the available balance of an account.