Media Planning Leverages Many Data Sources as Inputs

question 1

Multiple Choice

Media Planning leverages many data sources as inputs.What are two of the most commonly utilized media data source?

• A)comScore
• B)Experian
• C)Kantar
• D)Datalogix

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Definitions:

Risk of Loss

Refers to the possibility that an asset might be destroyed, damaged, or lost, causing financial loss to its owner.

Delivery

The process of transporting goods from one location to another or the act of transferring ownership or possession of an asset from a seller to a buyer.

Sale on Approval

A conditional sales agreement allowing the buyer to return the item if it doesn't meet their approval.

Destination Contract

A contract under which the seller is required to deliver goods to a place of destination. The title and risk of loss remain with the seller until the goods reach the place of destination.