What Are the Two Aspects of Media Analysis That Should

question 5

Multiple Choice

What are the two aspects of media analysis that should be monitored for every marketing program?

• A)Partner and publisher performance
• B)Earned media performance
• C)Asset performance

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Definitions:

APR

Annual Percentage Rate, encompassing the annual rate charged for borrowing or earned through an investment, inclusive of any fees or additional costs.

Dollar-Weighted Return

A measure of an investment's performance that takes into account the timing and amount of all cash inflows and outflows.

Geometric Average Return

The average rate of return on an investment that is calculated by multiplying n variables and then taking the n-th root of the product.

Arithmetic Average Return

The simple mean of a set of returns, calculated by summing the returns over a period and dividing by the number of periods.