Media Planning Leverages Many Data Sources as Inputs

question 1

Multiple Choice

Media Planning leverages many data sources as inputs.What are two of the most commonly utilized media data source?

• A)comScore
• B)Experian
• C)Kantar
• D)Datalogix

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Definitions:

Cost of Goods Sold

Expenses directly related to the production of the goods sold by a business, including material costs and direct labor, crucial for calculating gross profit.

Periodic Inventory System

A periodic inventory system is an accounting method where inventory and cost of goods sold are calculated at set intervals, such as monthly or annually.

FIFO

A method of inventory valuation where the first items purchased are the first ones to be sold.