Of the Many Ways to Construct a More Effective Media

question 8

Multiple Choice

Of the many ways to construct a more effective media list,there are seven primary criteria to consider.Of those seven,which should you consider first?

• A)Syndication
• B)Post volume
• C)Reach
• D)Relevance

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Definitions:

Fundamental Attribution Error

The tendency to overemphasize personality-based explanations for behaviors observed in others while underemphasizing the role of situational factors.

Defensive Attribution

A psychological process by which individuals tend to ascribe greater blame to the victims of misfortune for their own victimization when they feel threatened by the likelihood of a similar event happening to them.

Observational Learning

A learning process through which behaviors, attitudes, or skills are acquired by watching and imitating the actions of others.

Classical Conditioning

A method of learning through which a response is cultivated by the combination of a stimulus found in the environment and one that naturally exists, leading to a behavioral response.