Audience Analysis Includes Many Categories of Analytics Tools from Search

question 3

Multiple Choice

Audience analysis includes many categories of analytics tools from search insights,customer surveys,to website profiling tools.According to a 2017 Forrester survey,what category of tool is used most for digital intelligence by enterprise marketers?

• A)Social analytics
• B)Voice of the customer
• C)Web analytics
• D)Predictive analytics
• E)App analytics

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Definitions:

Departmental Income Statements

Financial reports that detail the revenue, expenses, and net income for specific departments within an organization.

Service Departments

Units within an organization that provide support services to other departments rather than directly contributing to profit generation.

Operating Departments

Departments within an organization that are directly involved in carrying out its primary activities or business operations.

Allocating Costs

The process of distributing expenses among various departments, products, or services based on predetermined criteria.