Web Analytics Tools Can Reveal Behavior Patterns About Consumers Based

question 4

Multiple Choice

Web analytics tools can reveal behavior patterns about consumers based on click paths throughout websites and have advanced segmentation and testing capabilities as well.However,there is a limit to how far web analytics can go because of their design.Which of the limitations below is the Achilles heel of web analytics tools?

• A)Cannot include other channel data sources
• B)Do not integrate with paid media
• C)Can't report what happens between clicks

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Definitions:

Increase Net Income

Actions or strategies aimed at raising the amount of profits a company keeps after deducting all expenses, taxes, and costs.

Stockholders' Equity

The remaining interest in a company's assets after all liabilities have been subtracted, also referred to as shareholders' equity.

Unearned Revenue Account

A liability account that records payments received for goods or services not yet delivered or performed.

Record Deferral

The process of postponing the recognition of certain income or expenses in the financial records until a later accounting period.