Audience Analysis Includes Many Categories of Analytics Tools from Search

question 3

Multiple Choice

Audience analysis includes many categories of analytics tools from search insights,customer surveys,to website profiling tools.According to a 2017 Forrester survey,what category of tool is used most for digital intelligence by enterprise marketers?

• A)Social analytics
• B)Voice of the customer
• C)Web analytics
• D)Predictive analytics
• E)App analytics

Explore mechanisms to combat social loafing in large organizations.

Understand the concept of opinion leaders and their role in influencing product awareness and adoption.

Identify and describe the different methods employed to recognize opinion leaders within social groups.

Recognize the importance and mechanism of word-of-mouth (WOM) marketing in influencing consumer behavior.

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Definitions:

Medical Terminology

The specialized language or system of terms used by health professionals to accurately describe the human body, its processes, illnesses, medical procedures, and pharmacology.

Communication Technique

Methods and strategies used to convey information or express thoughts and feelings effectively.

Using Clichés

The habit of regularly using phrases or expressions that are overused and lack originality in communication.

Peek-a-Boo

A classic interactive game where one person hides their face, then reveals it, to amuse a baby or young child, often coupled with the phrase "peek-a-boo".