Web Analytics Tools Can Reveal Behavior Patterns About Consumers Based

question 4

Multiple Choice

Web analytics tools can reveal behavior patterns about consumers based on click paths throughout websites and have advanced segmentation and testing capabilities as well.However,there is a limit to how far web analytics can go because of their design.Which of the limitations below is the Achilles heel of web analytics tools?

• A)Cannot include other channel data sources
• B)Do not integrate with paid media
• C)Can't report what happens between clicks

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Definitions:

Innovative Behaviours

Actions or practices that lead to the development, implementation, and application of new ideas, processes, products, or services.

Google Inc.

A multinational technology company that specializes in internet-related services and products, including search engines, online advertising, and cloud computing.

Job Enlargement

The process of increasing the range and variety of tasks that an employee performs, aimed at enhancing job satisfaction and productivity.

Cross-Functional HR

An approach to human resource management where HR functions intersect with other departments to enhance organizational performance and strategy.