Each of the Social Platforms Has Their Own Set of Metrics

question 2

Multiple Choice

Each of the social platforms has their own set of metrics that companies can use to measure success.For Facebook,there are several popular metrics.Please choose the two answers that are the most correct as popular metrics for Facebook:

• A)Reach
• B)Attitudinal Shift
• C)Engagement Rate
• D)Total Spend
• E)Sentiment

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Definitions:

Specific Customer's Account

An account representing the transactions and outstanding balance related to a particular customer.

Bad Debt Expense

The estimated amount of receivables that a company does not expect to collect, recognized as an expense in financial statements.

Direct Write-off Method

An accounting approach where uncollectable debts are only written off when they are confirmed to be uncollectible, impacting the profit and loss account.

Money Claims

Money claims involve legal actions taken to recover debts or money owed from a person, company, or entity.