The Data Sources That Make Up Your Research Plan Either

question 8

Multiple Choice

The data sources that make up your research plan either come from existing digital analytics tools or other third-party data providers.It is increasingly becoming common for companies to augment their own data with third-party data for purchase.According to a December 2017 study on data spending by eMarketer,U.S.companies will spend approximately how much on audience data from external providers?

• A)$100 million
• B)$10 billion
• C)$20 billion
• D)$5 million

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Definitions:

Structuralism

An early school of psychology that used introspection to explore the elemental structure of the human mind.

Highly Subjective

Dependent on or influenced by personal feelings, tastes, or opinions, lacking an objective standpoint.

Precise Reaction Times

The time period taken to respond to a specific stimulus with great accuracy, often measured in cognitive and motor tasks.

William James

An American philosopher and psychologist, often referred to as the "Father of American psychology," known for his work in pragmatism and functional psychology.