Keeping an Eye on Competitors Using Digital Data Is a Growing

question 1

Multiple Choice

Keeping an eye on competitors using digital data is a growing use case for many organizations.Free tools from Google,Alexa and SimilarWeb can provide competitor website and audience profile data.What sorts of questions can these data sources answer? Select the response that is most accurate below.

• A)Which audience segments are competitors reaching that you are not?
• B)What are people saying in social media about your competitors?
• C)What is the sentiment toward your competitors in social media?
• D)What types of content are people engaging with on your competitors owned properties?

---

Definitions:

Financial Statements

Formal records that outline the financial activities and condition of a business, entity, or individual.

Net Income

The remaining earnings of a business after subtracting all outgoings and tax liabilities from its total earnings.

Balance Sheet

A financial statement that reports a company's assets, liabilities, and equity at a specific point in time, giving insight into its financial position.

Income Statement

A financial statement that reports a company's financial performance over a specific period, including revenues, expenses, and net income.