Which of the Following Represents a Reason for a Firm's

question 230

Multiple Choice

Which of the following represents a reason for a firm's use of personal selling promotions?

• A)It is the only form of selling that works.
• B)It provides a direct link between the seller and the buyer.
• C)The salesforce has the capability of contacting the greatest number of potential customers.
• D)Personal selling provides the lowest promotional costs per contact.
• E)Sales promotions must be convenient and accessible when the purchase decision is made.

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Definitions:

Permission Slips

Documents that grant approval for someone, typically a minor, to participate in an activity.

Objection

A formal expression or statement of disapproval or disagreement with something, often used in legal contexts to dispute admissibility of evidence or procedures.

Venue

The geographical location or jurisdiction where a legal case is heard.

Hearsay

Evidence based on the reports of others rather than on a witness's own knowledge, typically not admissible in court.