What Is an Advantage to the Firm When Using Trade

question 180

Multiple Choice

What is an advantage to the firm when using trade shows as a type of sales promotion?

• A) They are effective since the buyer comes to the seller.
• B) Coupons may be used to encourage customers to try new products.
• C) The displays serve to attract customer attention as they walk through a store.
• D) Free samples may be used to allow customers to try a product for a few days without any risk.
• E) Contests may increase sales by stimulating buyers' interest in a product.

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Definitions:

Reseller Firm

A business that purchases products from manufacturers, wholesalers, or distributors and then sells them to the public or to other businesses.

Organizational Buying

The decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers.

Derived Demand

The demand for industrial products and services that is driven by, or derived from, the demand for consumer products and services.

Organizational Buying Criteria

Factors that businesses consider when making purchasing decisions, including price, quality, service, and supplier relationships.