ValueNet Corporation Sells Electronic Learning Devices,consumer Electronics Products,and Collectibles Directly

question 115

Multiple Choice

ValueNet Corporation sells electronic learning devices,consumer electronics products,and collectibles directly to consumers using a team of telemarketers.The aggressive cold calling tactics recently boomeranged when the company became the target of irritated consumers and consumer activist groups who flooded ValueNet's phone system with return calls and messages.Management is planning to reduce the reliance on outbound calling and use other approaches like direct-response television (infomercials) . Which of the following,if true,would strengthen the argument for shifting to direct-response television marketing?

• A)Many mainstream companies such as P&G,Dell,Disney,and Bose have begun using infomercials to sell their products.
• B)ValueNet could slightly modify its telemarketing techniques and receive a much better customer response.
• C)TV media production costs are expected to increase substantially as the economy moves toward recovery.
• D)Many Canadians have registered their telephone numbers with the National Do Not Call Registry,and the number of registered numbers continues to grow.
• E)Despite objections and angry responses to cold calls,total sales from telephone marketing have been steady over the years.

Analyze the impact of group size and composition on group dynamics.

Identify the factors leading to role ambiguity and its consequences.

Understand the role of reward allocation norms in shaping organizational behavior and status.

Recognize and differentiate between designated, assigned, and emergent roles within organizations.

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Definitions:

Parenting Style

The manner in which a parent raises their child, characterized by levels of responsiveness and demandingness.

Ambivalent

Having mixed or contradictory feelings about someone or something.

Psychosexual Development

Freud's theory that childhood stages of development (oral, anal, phallic, latency, genital) affect an individual's adult personality.