A Promotional Strategy in Which a Company Appeals Directly to Customers,who

question 287

True/False

A promotional strategy in which a company appeals directly to customers,who then demand the product from retailers,which then demand the product from wholesalers is known as a pull strategy.

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Definitions:

Sales Budget

A sales budget is an estimate of the amount of revenue a company expects to generate from sales during a specific period.

Budgeted Direct Materials Purchases

The estimated cost of raw materials a company plans to acquire for use in production during a specific period.

Materials Inventory

The cost of materials that have not yet entered into the manufacturing process.

Budgeted Direct Materials Purchases

The estimated total cost of direct materials a company plans to buy for its production process, based on forecasted production levels.