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Burberry,whose Plaid-Lined Gabardine Raincoats Have Been a Symbol of British

question 190

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Burberry,whose plaid-lined gabardine raincoats have been a symbol of British tradition since 1856,repositioned itself as a global luxury brand like Gucci and Louis Vuitton.This is an example of behavioural segmentation.


Definitions:

Leaders

Individuals who guide or direct in a course by showing the way, often by setting examples or making critical decisions.

Resource Maturity Stage

A phase in the lifecycle of resources where they have reached their peak in terms of production or yield.

Consolidate

To combine multiple elements into a single, more effective or coherent whole, especially financial debts or assets.

Control Finances

Managing and regulating one's financial activities or the financial activities of an organization to ensure stability and growth.

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