________ Are Used in the Initial Phases to Help Create

question 128

Multiple Choice

________ are used in the initial phases to help create awareness for a new product or service.

• A)Sales Promotions and outdoor media
• B)Advertising and publicity
• C)Personal selling and sales promotions
• D)Publicity and Personal Selling
• E)Direct mail and personal selling

---

Definitions:

Corporate Ideologies

A set of beliefs, values, and practices that guides the actions and decisions of a company.

Discourses

Ways of representing the world through language, emphasizing how power, knowledge, and social practices are intertwined.

Culture Industry

A term used by critical theorists to describe the mass production and commodification of culture under capitalism.

Rationalize

The process of justifying behaviors, decisions, or beliefs through seemingly logical or reasonable explanations, often to align them with one's own interests or values.