The Combination of Distribution Channels That a Firm Selects to Get

question 163

Multiple Choice

The combination of distribution channels that a firm selects to get a product to its end users is its

• A) distribution mix.
• B) distribution strategy.
• C) distribution network.
• D) channel selection.
• E) channel intermediaries.

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Definitions:

Transformational Change

Refers to a comprehensive, radical shift in the operations, culture, or structure of an organization, aiming for improvements and adaptation to new market conditions or technological advances.

Bottom-up

An approach or process that starts from the lowest level of the organizational hierarchy or system and moves upward, typically emphasizing grassroots or rank-and-file involvement.

Bottom-up Change

What occurs when change initiatives come from all levels in the organization.

Institutional Capability

Describes the collective skills, resources, and abilities that an organization possesses, enabling it to efficiently achieve its goals and fulfill its mission.