Setting a High Initial Price to Cover New Product Costs

question 163

Multiple Choice

Setting a high initial price to cover new product costs and generate a profit is

• A)penetration pricing.
• B)price maximization.
• C)ceiling pricing.
• D)price skimming.
• E)overpricing.

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Definitions:

Overweight

Having more body weight than is considered normal or healthy for one's age, height, and build, often measured by body mass index (BMI).

Osmotic Thirst

Thirst that results from a high concentration of dissolved chemicals, or solutes, in body fluids.

Hypovolemic Thirst

Thirst produced by a loss of overall fluid volume from the body.

Chemical Concentrations

The measure of the amount of a substance per defined space; concentration usually refers to how much of a substance is contained in a liquid or gas.