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What is the purpose of point-of-purchase (sale)displays?
Marketing Channels
Pathways through which a company's products or services are distributed to reach the consumer, including both direct and indirect channels.
Corporate Vertical Marketing Systems
A structured form of marketing systems where a single corporation controls multiple levels of production, distribution, and sales within its supply chain.
Successive Stages
Sequential phases or steps in a process or development.
Single Ownership
A business or property wholly owned by one person or legal entity, without joint owners or shareholders.
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