If Brighten Your World Inc

question 183

Multiple Choice

If Brighten Your World Inc.sells its light bulbs to the Jacobs Motor Company to be used in all their cars as headlights,Brighten Your World is engaging in what type of marketing activity?

• A)Marketing research
• B)Consumer marketing
• C)Relationship marketing
• D)Aggregate marketing
• E)Industrial marketing

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Definitions:

Rooting And Sucking

Rooting and sucking are innate reflexes seen in newborns, where rooting helps them find food by turning their head toward stimuli and sucking is the reflex that allows them to suckle.

Drive-Reduction Theory

A theory in psychology that explains motivation as being driven by the desire to reduce internal tensions caused by unmet needs.

Water Fountain

A device designed to eject a stream or spray of water for drinking or decorative purposes.

Instinct Theory

A theory that suggests that behaviors are driven by instincts, which are innate patterns of response to stimuli.