What Is the Study of What Customers Need and Want

question 217

Multiple Choice

What is the study of what customers need and want and how best to meet those needs and wants called?

• A)Consumer behaviour
• B)Customer analysis
• C)Marketing research
• D)Shopper observation
• E)Buyer attitude studies

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Definitions:

Net Taxes

The total taxes paid to the government minus any government transfers or subsidies received.

Taxes

Compulsory financial charges imposed by a government on its citizens to fund public expenditures.

Transfer Payments

Transactions where no goods or services are received in return, such as government benefits, grants, or subsidies.

Economic System

An organized way in which a state or nation allocates its resources and apportions goods and services in the national community.