What Is the Added Value a Name Provides to a Product

question 210

Multiple Choice

What is the added value a name provides to a product beyond its basic functional benefits called?

• A)Logo equity
• B)Reputation equity
• C)Brand equity
• D)Label equity
• E)Trademark equity

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Definitions:

Beginning Units

The quantity of inventory on hand at the start of an accounting period.

Ending Units

The quantity of inventory items or goods unsold at the end of an accounting period.

Production Budget

An estimate of the total cost of production that includes direct labor, raw materials, and overhead expenses for a specific period.

Budgeted Unit Sales

The forecasted quantity of products that a company plans to sell over a specific period.