Macmoo Real Estate Is Beginning to Use Data-Driven Processes to Determine

question 84

Multiple Choice

Macmoo Real Estate is beginning to use data-driven processes to determine the value that it gets from different marketing activities.Macmoo's website lists available properties and allows customers to request information.Macmoo tends to advertise in local newspapers and specialized real estate periodicals.The marketing director believes that Macmoo's traditional spring advertising campaign,which runs during the month of March,is an effective use of advertising resources.When pressed for evidence,the marketing director points out that revenues in March have consistently been higher than revenues in February. During 2018,Macmoo completed fewer real estate transactions than it did during any similar time period during the last five years.Still,the marketing director claims that its marketing efforts led to very positive financial results for Macmoo.Which of the following,if true,would resolve this seeming discrepancy?

• A)In 2018,Macmoo spent more on advertising than it did in 2017.
• B)In 2018,Macmoo diverted marketing efforts to support several corporate social responsibility initiatives.
• C)Sales projections completed in 2015 predicted even lower sales volume in 2016.
• D)In 2018,marketing efforts focused on sales of very expensive properties.
• E)In 2018,Macmoo's principal competitors cut back on their marketing expenditures.

Appreciate the importance of empathetic listening in leadership.

Understand the challenges and strategies of different speech delivery methods.

Recognize organizational patterns in speeches and their applications.

Comprehend the process of preparing an informative presentation, including audience analysis and topic selection.

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Definitions:

Valuation Allowance

A reserve established against deferred tax assets to reduce their value to an amount that's more likely than not to be realized.

Income Tax Obligation

The amount of money a person or entity is legally required to pay to the government based on their taxable income.

Historical Tax Rates

Past tax rates that have been applied to individuals or corporations, which can indicate trends and policy changes.

Deferred Tax Liability

A tax obligation that a company owes in the future due to timing differences between its taxable income and its accounting income.