What Results Are Expected from a Successful Product Differentiation Program

question 288

Multiple Choice

What results are expected from a successful product differentiation program?

• A) The manner in which the product functions must be changed.
• B) Differentiation requires that prices be mid-level in order to generate a high volume of sales.
• C) Customer response to the product will change.
• D) Differentiation requires that prices be high in order to generate a high volume of sales.
• E) Promotional plans will not change.

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Definitions:

Voluntary Behavior

Actions that are performed consciously and intentionally by an individual, as opposed to reflexes or automatic responses.

Reflex

An automatic, involuntary reaction to a specific stimulus that does not require conscious thought.

Habit

A regular behavior or routine that is repeated often and tends to occur subconsciously.

Associative Learning

Learning that occurs when an organism makes a connection, or an association, between two events.