In Consumer Behaviour, What Is the Name for the Influences

question 155

Multiple Choice

In consumer behaviour, what is the name for the influences that include the "way of living" that distinguishes one large group from another and one ethnic group from another?

• A) Psychological
• B) Personal
• C) Social
• D) Domestic
• E) Cultural

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Definitions:

Aversive Stimulus

An unpleasant or noxious stimulus used to influence behavior through negative reinforcement or punishment.

Operant Response

Operant response involves a behavior that is modified by its consequences, with reinforcement increasing the likelihood of the behavior and punishment reducing it.

Negative Punishment

A behavior modification technique involving the removal of a desirable stimulus after unwanted behavior occurs, with the aim of decreasing that behavior.

Variable-Interval

A schedule of reinforcement where a response is rewarded after an unpredictable amount of time has passed.