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Hostess Frito-Lay, the maker of Doritos, spent a year studying how to best reach its target market (teenagers). The researchers hung around shopping malls, schools, and fast-food outlets to watch teens. This is an example of primary data gathering.
Power of Sale
A clause in a mortgage or trust deed that gives the lender the right to sell the property if the borrower defaults on payments.
Realise on Security
The process of selling secured assets to recover the amount due on a loan in the event of default.
Falling Markets
Financial markets experiencing a decline in the prices of securities, often signaling investor pessimism or economic downturns.
Disclose
To reveal, make known, or release information that was previously private or confidential.
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