Before Making Your Final Decision on That New Computer, You

question 213

Multiple Choice

Before making your final decision on that new computer, you write down all the features, prices, and warrantees of the different products you've seen. You are in the ________ stage of the consumer buying process.

• A) problem recognition
• B) post-purchase evaluation
• C) purchase decision
• D) information seeking
• E) evaluation of alternatives

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Definitions:

Data

Raw facts and figures that can be processed to generate meaningful information.

Transaction

Any business event that generates data worth capturing and storing in a database.

Knowledge

Information, understanding, and skills acquired through experience or education; the theoretical or practical understanding of a subject.

Wisdom

The quality of having experience, knowledge, and good judgment.