You Are Asked to Come Up with a New Widget

question 253

Multiple Choice

You are asked to come up with a new widget. What would your first step be?

• A) Idea screening
• B) Idea generation
• C) Commercialization
• D) Business analysis
• E) Test marketing

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Definitions:

Product Structures

The organization and hierarchy of components within a product, specifying how different parts are interconnected or assembled.

Market Structures

The organizational and other characteristics of a market that significantly affect the degree of competition and pricing within the market.

Cross-Functional Teams

Groups comprised of members from different departments or areas of expertise working together towards a common goal.

Divisional Focus

A strategic organizational approach that emphasizes the autonomy and specialization of divisions within a larger corporation.