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ComicalYou Is a New Social Media Service in Which Participants

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ComicalYou is a new social media service in which participants create avatars to represent themselves,describe their lives,and interact with one another.All the postings are graphical,presenting the messages in the form of comic panels and strips.The service's software easily converts ideas into whimsical images.The site's creators,Ginny and RJ,believe that ComicalYou will be especially appealing to young people because it is so effective in conveying emotional content with a lighthearted appeal.They,along with a team of six employees,have completed the software,tested it on two dozen of their closest friends,and are eager to open their site to users.What steps in the development process should Ginny and RJ complete before they commercialize ComicalYou?

Identify the key components necessary for the development of trust in virtual organizations.

Analyze how managerial personalities can influence organizational structure.

Distinguish between bureaucratic and flexible organizational structures.

Differentiate between horizontal and vertical differentiation within organizations.

Definitions:

Cognitive Dissonance

The psychological discomfort experienced by someone who holds two or more contradictory beliefs, ideas, or values at the same time.

Attribution-helplessness

A psychological phenomenon where individuals attribute their inability to control events to their own lack of ability, leading to feelings of helplessness.

Cognitive Triad

A concept in cognitive therapy that describes a pattern of thinking involving negative views about the self, the world, and the future.

Object Relations

A theory in psychoanalysis focusing on the relationships between individuals and the external objects (often other people) that represent significant others in one’s life.