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Customer Relationship Management (CRM) Focuses on Building Better Information Connections

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True/False

Customer relationship management (CRM) focuses on building better information connections with clients.


Definitions:

Customer Data

Information that pertains to the details, preferences, and behavior of customers, often used for marketing and service improvement.

Data Breaches

Unauthorized access to or disclosure of confidential information, compromising the security and privacy of individuals or organizations.

Computing

The process of utilizing computer technology to complete a task or to solve problems.

Sentiment Analysis

The process of using text analysis to determine the sentiment or emotional tone behind words, to understand opinions, responses, or attitudes.

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